How Much Does a Website Cost in 2026?

The short answer: it depends on what the website has to achieve — which is exactly why you should distrust any price list that quotes a number before asking a single question. This article covers the five factors that actually drive a website's price, explains why we work fixed-price, and gives you the checklist to compare any agency's quote.

What makes up the price of a website?

Five factors account for the vast majority of project cost. Everything else — technology buzzwords, "premium templates" — is secondary.

• Site type and features. A landing page, a multi-page company site, an online store and a custom web application are four different categories. You can see it in our delivery times: a landing page takes about 2 weeks, a complex business website 6-10 weeks, an e-commerce system or web app 8-14 weeks.
• Custom design vs. template. A template is cheaper on day one, but forcing your brand into someone else's structure pays you back later — in lost conversions. We ship every project with custom design.
• Content and bilingual support. Copywriting, translation and structured data (schema) are routinely left out of quotes, then reappear as scope-inflating "extras".
• Integrations. Payments (Stripe), booking systems, CRM, newsletters — every integration adds testing time.
• Measurement and SEO foundations. Analytics, conversion tracking, technical SEO. Without them a website is a business card, not a salesperson.

Why fixed price instead of hourly?

Because risk should sit with whoever controls it: with a fixed specification we give a fixed project price, so overruns are our problem, not your budget's. Hourly billing rewards things taking long. Fixed pricing rewards shipping on time and shipping well. For large, continuously evolving software — where scope moves by definition — we work on a monthly model, but still within written boundaries.

What happens after handoff? The real cost of ownership

A website is not a one-off purchase; it is a running system: updates, monitoring, backups. Our maintenance packages start at 50,000 HUF per month and cover all of that, support included. Two questions worth asking any vendor: who owns the hosting accounts, and what happens if you want to leave. With us, the Vercel and Cloudflare accounts are yours, and so are the code and the design system — no hostage hosting, no lock-in.

When does it pay for itself? The website as an investment

The right question is not "how much does it cost" but "how much does it earn". A conversion-focused site produces measurable business results: the Olea restaurant's own ordering platform, for example, paid for itself in three months while eliminating an 18% platform commission. The same logic applies to redesigns: if your current site gets visitors but no customers, you have a revenue problem, not a cost problem. We cover this in detail on the services page.

How to request a quote the smart way

Three questions that let you compare any proposal:

1. Is the quote fixed-price, with a written specification? If not, who carries the risk of overruns?
2. What does handoff include? (Code, design files, ownership of accounts.)
3. What is the measurable goal — and how will we know it was reached?

If you get straight answers to these, you are in good hands. We reply within 24 hours, and after the first call you get a written, fixed-price quote. And if you also want customers to find you in AI search, take a look at our GEO service.